THE ASIAN INDEPENDENT UK
London, October 2026
London-based Advertising & Media agency Here&Now365 is working with The Earthshot Prize, the global environmental award founded by Prince William, on a high-profile media campaign spanning the UK, the US and India this autumn.
Launched in 2020, The Earthshot Prize was built on a simple idea: optimism, not despair, is what moves people to act. Each year it shortlists fifteen solutions across five challenges (protecting and restoring nature, cleaning our air, reviving our oceans, building a waste-free world and fixing our climate), and backs five winners with £1 million each to scale solutions that already work. The 2026 Summit and Awards will be held in Mumbai this November, a fitting choice given that India is home to more Earthshot Finalists than any other country.
For the first time, the Earthshot Prize Finalists are appearing across television and outdoor media in the UK, US and India. The campaign, supported by Here&Now365, includes advertising on the London Underground, at Piccadilly Circus and in Times Square, as well as on television on NDTV, Aaj Tak, SET UK, & B4U Music bringing the Finalists’ work to a much wider global audience.
Here&Now365 places diversity and community at the heart of its storytelling, and the campaign is designed in particular to reach Indian diaspora audiences with stories of climate progress and innovation.
A personal perspective from the founder
Here&Now365’s Founder and Chairman, Manish Tiwari, has also contributed an impactful personal blog to The Earthshot Prize website, titled The Power of Communications: Telling a Positive Climate Story.
In it, he recalls childhood summers in the Hasdeo forests of central India, often called the “lungs of central India”, and reflects on the Chipko Movement, in which rural women in Uttarakhand hugged trees to stop commercial logging. He draws on Mahatma Gandhi’s principle of Earth Trusteeship, the idea that people are caretakers of the planet rather than its owners, as the reason he chose to partner with The Earthshot Prize.
Tiwari writes that India is not only experiencing climate change but actively solving it, in its villages, laboratories and city streets. He hopes the campaign will help audiences see India through its innovation and resilience rather than through old headlines. For him, good communications are less about shouting louder and more about making room for the right.
