(Asian independent) We need happiness in life to be understood as Needohappiness which can be achieved with economic as well as non-economic means in human life and falls in the domain of needonomics (economics of needs). Pleasure is not happiness. We can get pleasure with goods and services whereas happiness is how much we enjoy with what we have in life. It has to be kept in mind that the material possessions are not hindrance in achieving happiness if confined to needs. One should be satisfied with what one possesses. Needohappiness is within as a continuous flow and cannot be stored. The pursuit of happiness cannot bring happiness as there is no guarantee of the satisfaction of a desire or greed. Life has sorrows with sufferings too as alternate cycle after happiness. We have to develop contentment for happiness and sorrow together and remain unperturbed in all the situations. We have to embrace and accept the life as it is. In reality, happiness and sorrow are two sides of the same coin in life. We should never fear challenges in roles and responsibilities and relationships both personal and professional. So what if fail in doing certain things. Success means nothing if no failures. If we are always happy, it would not be attaining to be Needohappiness. The success stories with failures are more inspiring as Needohappiness.
To live life fearlessly, we require needoeducation of Needohappiness which is within reach with needonomics. The solution of the prevailing problems in the society lies in ensuring integral humanism by adopting needonomics (outcome of four purusharthas including Dharma, Artha, Kama and Moksha flowing from Bhartiya culture) necessary for the survival, existence and excellence of every human being in Bharat called India as independent, nonviolent democracy with integrity and amity. Needonomics is based on sloka no 22 of chapter 9 of Bhagvad Gita “ananyāśh chintayanto māṁ ye janāḥ paryupāsate teṣhāṁ nityābhiyuktānāṁ yoga-kṣhemaṁ vahāmyaham”. Meaning there by “There are those who always think of Me and engage in exclusive devotion to Me. To them, whose minds are always absorbed in Me, I provide what they need and preserve what they already possess”. It has to be noted that the logo of Life Insurance Corporation (LIC) of India ‘Yogakshemam Vahamyaham’(Your welfare is our responsibility) is taken from this sloka. The concept of needonomics says no to greed authenticating economic thoughts of Mahatma Gandhi who is known for saying ‘”The world has enough for everyone’s needs, but not everyone’s greed.” “There are enough resources for everyone’s need but not for anybody’s greed”
We need to know ‘Cobra effect’ making solutions worsening the problem with unhappy consequences and understand chakravyuha challenges of the economy and research solutions in needonomics blended with integral humanism. We need REACH model consisting of five steps including read gita, empowerment with enlightenment, altruistic approach, commitment and holding needs to obtain integral humanism. I believe that the problems including violence, terrorism, exploitation and corruption of all kinds are caused by ‘Greedonomics’ ( economics of greed) and can be reduced if not removed by ‘Needonomics’ which deserve attention and adoption by all the stakeholders including politicians ( both in power and opposition) as an idea of India. To achieve needohappiness, we are to become street SMART( simple, moral, action-oriented, responsive and transparent) with spiritual input flowing from the epics including Gita and Anu-Gita.
* Former Vice Chancellor and Needonomist Professor living in Kurukshetra. Enjoy surfing the website www.needonomics.com
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