(Asian independent) Following the successful launch of flagship stores in Marylebone, London, and
Chorlton, Manchester, FiLLi is expanding across the UK. A store has recently
opened in the famous Curry Mile in Manchester, taking the FiLLi group to over 100
fast-casual stores across ten countries.
Its new outlet on Lever Street, Islington, will be opened by former two-time world
boxing champion Amir Khan and caters for eat-in, grab-and-go, delivery and
collection and will feature its signature Zafran Chai and an all-day menu
encompassing everything from bun kebabs, burgers, toasties, wraps and masala
fries, in addition to a breakfast range including a variety of omelettes, paratha wraps,
as well as full English and vegetarian breakfast options. FiLLi also sells a range of
herbal and iced teas, artisan coffees, smoothies and milkshakes.
The award-winning aromatic Zafran Chai has won the Best Tea award in the UAE for
three consecutive years. It comes from a unique recipe developed by the company’s
founder, Rafi Filli. The Filli trademark is registered in 48 countries, including the USA,
Canada, North Africa, and across Asia, in addition to the GCC countries. Additional
stores have been identified across the country, and ambitious plans have been
made to open new UK stores over the next five years.
Saad Awan, Business Development Director says “Our stores are comfortable,
relaxed and easy-going, and people simply adore our chai. Our successful flagship
stores in London and Manchester have proved that the UK market is ready for the
best chai going. Our customers travel from all over the country to experience our
signature Saffron tea and our food with its authentic spices, herbs, and exciting
flavour twists.”
“In the UAE, FiLLi is known for its slogan Tea n Talk, which it intends to continue as it
expands the network. It’s a universal concept – take a break, sit down, relax with a
cup of chai, press the pause button on the world and have a good get-together and
chat – it’s great for people’s relaxation and mental health – these kinds of human
connections make the world go round”.
Amir Khan, Former Professional Boxer added “It’s really exciting to have FiLLi
Café come to the UK. So many people across the UAE love this brand. My family
loves it; their tea is the best I have tried. I am delighted to open FiLLi’s latest venture
in Islington and look forward to being involved in expanding this brand across the
country.”
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